My Standard of Performance — the values and beliefs within it — guided everything I did in my work at San Francisco and are defined as follows: Exhibit a ferocious and intelligently applied work ethic directed at continual improvement; demonstrate respect for each person in the organization and the work he or she does; be deeply committed to learning and teaching, which means increasing my own expertise; be fair; demonstrate character; honor the direct connection between details and improvement, and relentlessly seek the latter; show self-control, especially where it counts most — under pressure; demonstrate and prize loyalty; use positive language and have a positive attitude; take pride in my effort as an entity separate from the result of that effort; be willing to go the extra distance for the organization; deal appropriately with victory and defeat, adulation and humiliation (don’t get crazy with victory nor dysfunctional with loss); promote internal communication that is both open and substantive (especially under stress); seek poise in myself and those I lead; put the team’s welfare and priorities ahead of my own; maintain an ongoing level of concentration and focus that is abnormally high; and make sacrifice and commitment the organization’s trademark.
American football coach (1931–2007)
William Ernest Walsh (November 30, 1931 – July 30, 2007) was an American professional and college football coach. He served as head coach of the San Francisco 49ers and the Stanford Cardinal, during which time he popularized the West Coast offense. After retiring from the 49ers, Walsh worked as a sports broadcaster for several years and then returned as head coach at Stanford for three seasons. Walsh went 102–63–1 (wins-losses-ties) with the 49ers, winning 10 of his 14 postseason games along with six division titles, three NFC Championship titles, and three Super Bowls. He was named NFL Coach of the Year in 1981 and 1984. In 1993, he was elected to the Pro Football Hall of Fame. He is widely considered amongst the greatest coaches in NFL history.
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MY FIVE DOS FOR GETTING BACK INTO THE GAME:
1. Do expect defeat. It’s a given when the stakes are high and the competition is working ferociously to beat you. If you’re surprised when it happens, you’re dreaming; dreamers don’t last long.
2. Do force yourself to stop looking backward and dwelling on the professional “train wreck” you have just been in. It’s mental quicksand.
3. Do allow yourself appropriate recovery — grieving — time. You’ve been knocked senseless; give yourself a little time to recuperate. A keyword here is “little.” Don’t let it drag on.
4. Do tell yourself, “I am going to stand and fight again,” with the knowledge that often when things are at their worst you’re closer than you can imagine to success. Our Super Bowl victory arrived less than sixteen months after my “train wreck” in Miami.
5. Do begin planning for your next serious encounter. The smallest steps — plans — move you forward on the road to recovery. Focus on the fix.
MY FIVE DON’TS:
1. Don’t ask, “Why me?”
2. Don’t expect sympathy.
3. Don’t bellyache.
4. Don’t keep accepting condolences.
5. Don’t blame others.
happens everywhere all the time. Have you noticed, however, that great players and great companies don’t suddenly start hunching up, grimacing, and trying to “hit the ball harder” at a critical point? Rather, they’re in a mode, a zone in which they’re performing and depending on their “game,” which they’ve mastered over many months and years of intelligently directed hard work.
Bill Walsh was not afraid of talent. He hired assistant coaches who were extremely good, and he did it with the expectation that they would move on — up to head coaching positions. And in fact, about fifteen of them did. He didn’t feel that you sold your soul to the company store. While you were a 49er, you were expected to give it your all, but Bill was very enlightened in the way he supported the lives and careers of employees beyond just what they could do for his team.
Have there been times when your own ego has turned unhealthy, been pumped up for various reasons into egotism? Have there been instances where you hurt yourself because you got caught up in your self-importance? Be careful. People can sense it, they can see it. When they do, your effectiveness is dramatically reduced. At times it can even be fatal. That’s why it’s worth monitoring in yourself and your staff.