We decided that while we would not be able to give a founder CEO all the skills she needed, we would be able to provide the kind of mentorship that w… - Ben Horowitz

there’s no recipe for motivating teams when your business has turned to crap.

Now that we’d improved our competitive position, we went on the offensive. In my weekly staff meeting, I inserted an agenda item titled “What Are We Not Doing?” Ordinarily in a staff meeting, you spend lots of time reviewing, evaluating, and improving all of the things that you do: build products, sell products, support customers, hire employees, and the like. Sometimes, however, the things you’re not doing are the things you should actually be focused on.

Learning to make this unnatural motion feel natural takes a great deal of practice. If you do what feels most natural as a CEO, you may also get knocked cold. Being CEO requires lots of unnatural motion.