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To test for demand, just ask yourself, "Do a lot of people care about this?" If the answer is yes, then ask yourself, "Are people willing to pay a lo… - Ramit Sethi
" "To test for demand, just ask yourself, "Do a lot of people care about this?" If the answer is yes, then ask yourself, "Are people willing to pay a lot to solve this problem?" to figure out price. You'll quickly see where your different ideas fall on the chart.
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Ramit Singh Sethi
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Marshall Goldsmith, one of the world's top executive coaches, put it to me this way: "Your biggest challenge [is] customer selection. You pick the right customer, you win. You pick the wrong customer, you lose. Focus on helping great people get better." Ultimately, this is your business. It's up to you to run your business as you see fit, and serve the customers you want to serve. In our experience, business is the most fun (and most profitable) when you focus on helping great people get better.
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