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" "“My perspective on life and the impact I wanted my life to have on the world. I worked in a job where making money was the dominant motivation. For me, that didn’t seem like enough, and it’s also not what I wanted to stand for as a human being.
Jihan Abass (born 1993/1994) is a Kenyan entrepreneur and businesswoman who is the founder and CEO of Lami Insurance Technology, an insurance technology company based in Nairobi, Kenya, and Lami Direct Insurance (a digital vehicle insurance company). Lami, an insuretech startup, hopes to become the premier company powering insurance adoption across Africa by 2030. Lami was founded in 2019, but the company went live with its offerings in 2020. Its mission was to democratise how insurance is retailed in Africa, starting with Kenya. With over 80% of Kenyans having no insurance scheme whatsoever, and the average insurance penetration in Africa under 3%, there was a clear market gap in the insurance market. It became Lami’s mission to close the gap and make insurance commonplace. Abass's work has been recognized for addressing critical gaps in insurance accessibility across Africa. By leveraging technology. She has simplified the process of obtaining insurance making it more inclusive for underserved populations. Her efforts are particularly significant in regions where insurance penetration is traditionally low.
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Lami is pioneering innovation in the insurance sector, and we are glad to have secured the right partners to help drive insurance uptake across Africa. We are looking to make insurance easily accessible to everyone on the continent, and we will continually be unveiling more products that confirm this resolve.