The superstar effect, in other words, has a broader application today than Rosen could have predicted thirty years ago. An increasing number of indiv… - Cal Newport

Acuity, ScheduleOnce, Calendly, and, of course, x.ai (to name a few examples among many)

You’re either remarkable or invisible,” says Seth Godin in his 2002 bestseller, Purple Cow.1 As he elaborated in a Fast Company manifesto he published on the subject: “The world is full of boring stuff — brown cows — which is why so few people pay attention…. A purple cow… now that would stand out. Remarkable marketing is the art of building things worth noticing.”2 When Giles read Godin’s book, he had an epiphany: For his mission to build a sustainable career, it had to produce purple cows, the type of remarkable projects that compel people to spread the word. But this left him with a second question: In the world of computer programming, where does one launch remarkable projects? He found his second answer in a 2005 career guide with a quirky title: My Job Went to India: 52 Ways to Save Your Job.3 The book was written by Chad Fowler, a well-known Ruby programmer who also dabbles in career advice for software developers.

We've become so used to the idea that the only reward for getting better is moving toward higher income and increased responsibilities that we forget that the fruits of pursuing quality can also be harvested in the form of a more sustainable lifestyle.