Heidegger surf-boards along on the electronic wave as triumphantly as Descartes rode the mechanical wave. (p. 280) - Marshall McLuhan

Typography as the first mechanization of a handicraft is itself the perfect instance not of a new knowledge, but of applied knowledge. (p. 171)

The future masters of technology will have to be lighthearted and intelligent. The machine easily masters the grim and the dumb. (p. 55)

Television completes the cycle of the human sensorium. With the omnipresent ear and the moving eye, we have abolished writing, the specialized acoustic-visual metaphor that established the dynamics of Western civilization.