You do not imagine that a mere matter of etiquette could foil you. But the social dimension turns out to be as essential as the scientific — matters … - Atul Gawande

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You do not imagine that a mere matter of etiquette could foil you. But the social dimension turns out to be as essential as the scientific — matters of how casual you should be, how formal, how reticent, how forthright. Also: how apologetic, how self-confident, how money-minded.