The superior gratification derived from the use and contemplation of costly and supposedly beautiful products is, commonly, in great measure a gratif… - Thorstein Veblen

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The superior gratification derived from the use and contemplation of costly and supposedly beautiful products is, commonly, in great measure a gratification of our sense of costliness masquerading under the name of beauty.

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About Thorstein Veblen

Thorstein Bunde Veblen (30 July 1857 – 3 August 1929) was a Norwegian-American sociologist and economist and a leader of the Efficiency Movement, most famous for The Theory of the Leisure Class (1899).

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Native Name: Thorstein Bunde Veblen
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A civilization which is dominated by this matter-of-fact insight must prevail against any cultural scheme that lacks this element. This characteristic of western civilization comes to a head in modern science, and finds its highest material expression in the technology of the machine industry.

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