Corporations are getting better and better at seducing us into thinking the way they think — of profits as the telos and responsibility as something … - David Foster Wallace

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Corporations are getting better and better at seducing us into thinking the way they think — of profits as the telos and responsibility as something to be enshrined in symbol and evaded in reality. Cleverness as opposed to wisdom. Wanting and having instead of thinking and making. We cannot stop it. I suspect what’ll happen is that there will be some sort of disaster — depression, hyperinflation — and then it’ll be showtime: We’ll either wake up and retake our freedom or we’ll fall apart utterly. Like Rome — conqueror of its own people.

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About David Foster Wallace

David Foster Wallace (21 February 1962 – 12 September 2008) was an American novelist, essayist, and short story writer. His works include The Broom of the System (novel), Infinite Jest (novel), The Girl With Curious Hair (short story collection), Brief Interviews with Hideous Men (short story collection), A Supposedly Fun Thing I'll Never Do Again (essay collection), and the posthumously-published The Pale King (novel) and Both Flesh and Not (essay collection).

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Also Known As

Alternative Names: David Wallace
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So then how have irony, irreverence, and rebellion come to be not liberating but enfeebling in the culture today’s avant-garde tried to write about? One clue’s to be found in the fact that irony is still around, bigger than ever after 30 long years as the dominant mode of hip expression. It’s not a rhetorical mode that wears well. As [Lewis] Hyde. . .puts it, "Irony has only emergency use. Carried over time, it is the voice of the trapped who have come to enjoy the cage." This is because irony, entertaining as it is, serves an almost exclusively negative function. It’s critical and destructive, a ground-clearing. Surely this is the way our postmodern fathers saw it. But irony’s singularly unuseful when it comes to constructing anything to replace the hypocrisies it debunks. This is why Hyde seems right about persistent irony being tiresome. It is unmeaty. Even gifted ironists work best in sound bites. I find gifted ironists sort of wickedly funny to listen to at parties, but I always walk away feeling like I’ve had several radical surgical procedures. And as for actually driving cross-country with a gifted ironist, or sitting through a 300-page novel full of nothing by trendy sardonic exhaustion, one ends up feeling not only empty but somehow. . .oppressed.

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The so-called ‘psychotically depressed’ person who tries to kill herself doesn’t do so out of quote ‘hopelessness’ or any abstract conviction that life’s assets and debits do not square. And surely not because death seems suddenly appealing. The person in whom Its invisible agony reaches a certain unendurable level will kill herself the same way a trapped person will eventually jump from the window of a burning high-rise. Make no mistake about people who leap from burning windows. Their terror of falling from a great height is still just as great as it would be for you or me standing speculatively at the same window just checking out the view; i.e. the fear of falling remains a constant. The variable here is the other terror, the fire’s flames: when the flames get close enough, falling to death becomes the slightly less terrible of two terrors. It’s not desiring the fall; it’s terror of the flames. And yet nobody down on the sidewalk, looking up and yelling ‘Don’t!’ and ‘Hang on!’, can understand the jump. Not really. You’d have to have personally been trapped and felt flames to really understand a terror way beyond falling.

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