Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer bu… - Marshall McLuhan

Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition.

Advertising is corporate form of art and the goal is to make an effect. Every artist- any painter, any poet or musician sets out to create an effect, he sets a trap to catch somebody`s attention. That is the nature of art.

Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.

The coverage is the war. If there were no coverage, there'd be no war. Yes, the newsmen and the mediamen around the world are actually the fighters, not the soldiers anymore.