At times, we [the White Stripes] almost ignore our own music. If we have the stage, we've gotta play Son House's music, because there's nobody to kee… - Jack White

I feel it, you felt it—we're all struggling with the trouble that this industry is in right now. And it's not about sales; it's about beauty and romance and a relationship to art that's turning invisible, and it's affecting people's perception of music. It's affecting whether they think of it as a viable art, because it's so fucking disposable. It's not about being modern or retro or a Luddite or being hopeful or pessimistic about the future; it's about clinging on to what makes sense of our lives, and what give our lives value, and what gives us a commonality and a feeling of belonging.

Well, you're in your little room and you're working on something good
But if it's really good, you're gonna need a bigger room
And when you're in the bigger room, you might not know what to do
You might have to think of how you got started sitting in your little room

I saw a review of our new album, and it said, "Every single component of the White Stripes is a gigantic lie." What does that mean? Have I sat down and said I was born in Mississippi? No. Did I say I grew up on a plantation and learned how to play guitar from a blind man? I never said anything like that. It's funny that people think me and Meg sit up late at night, in front of a gas lamp, and come up with these intricate lies to trick people.