Try your best to make goodness attractive. That's one of the toughest assignments you'll ever be given. - Fred Rogers

Later on, he brought that same sense of hard work and inner discipline to his work. Whether he was working on a script for the Neighborhood programs or on a speech, he fretted over the words, attempting to make the content meaningful. I can remember his saying over and over again, as he worked at the fourth or fifth draft of whatever he happened to be writing, “Simple is better.

I believe that the basis of any health education lies in a person’s caring enough about himself that he’ll want to take care of himself. If we want people to eat the right food, brush their teeth, get the proper exercise, seek regular checkups, avoid cigarettes, dope, and poison, we must help these people feel that they’re really worth taking care of.

Everyone longs to be loved. And the greatest thing we can do is to let people know that they are loved and capable of loving.