La vida es conflicto. Ésa es su naturaleza. El escritor debe decidir dónde y cómo orquestar su lucha. - Robert McKee

Quality storytelling inspires quality dialogue.

"Language composed into dialogue offers a spectrum that runs from mental meanings at one end to sensual experiences at the other. For example, a character might call a singer's voice either "lousy" or "sour." Both terms make sense, but "lousy" is a dead metaphor that once meant "covered with lice." "Sour" still has life. The moment the audience hears "sour," their lips start to pucker. Which line stirs the most inner feeling: "She walks like a model" or "She moves like a slow, hot song"? Dialogue can express the same idea in countless ways, but in general, the more sensory the trope, the deeper and more memorable its effect."

Story is metaphor for life, and to be alive is to be in seemingly perpetual conflict.