More than anything else technology creates our world. It creates our wealth, our economy, our very way of being. - W. Brian Arthur

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More than anything else technology creates our world. It creates our wealth, our economy, our very way of being.

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About W. Brian Arthur

William Brian Arthur (born 21 July 1946) is an economist, Emeritus Professor of Economics and Population Studies at Stanford University, external faculty member at the , and a Visiting Researcher at the Intelligent Systems Lab at PARC. He is an authority on economics in relation to complexity theory, technology and financial markets, and is credited with influencing and describing the modern theory of increasing returns, and the invention of the .

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Alternative Names: William Brian Arthur
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Complexity theory is really a movement of the sciences. Standard sciences tend to see the world as mechanistic. That sort of science puts things under a finer and finer microscope. In biology the investigations go from classifying organisms to functions of organisms, then organs themselves, then cells, and then organelles, right down to protein and enzymes, metabolic pathways, and DNA. This is finer and finer reductionist thinking.
The movement that started complexity looks in the other direction. It’s asking, how do things assemble themselves? How do patterns emerge from these interacting elements? Complexity is looking at interacting elements and asking how they form patterns and how the patterns unfold. It’s important to point out that the patterns may never be finished. They’re open-ended. In standard science this hit some things that most scientists have a negative reaction to. Science doesn’t like perpetual novelty.

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In many parts of the economy, stabilizing forces appear not to operate. Instead, positive feedback magnifies the effects of small economic shifts; the economic models that describe such effects differ vastly from the conventional ones. Diminishing returns imply a single equilibrium point for the economy, but positive feedback – increasing returns – makes for many possible equilibrium points. There is no guarantee that the particular economic outcome selected from among the many alternatives will be the “best” one.

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