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" "I maintain that we people of brains are justified in supplying the mob with the food it likes. We are not geniuses, and if we sit down in a spirit of long-eared gravity we shall produce only commonplace stuff. Let us use our wits to earn money, and make the best we can of our lives. If only I had the skill, I would produce novels out-trashing the trashiest that ever sold fifty thousand copies. But it needs skill, mind you; and to deny it is a gross error of the literary pedants. To please the vulgar you must, one way or another, incarnate the genius of vulgarity.
George Robert Gissing (November 22 1857 – December 28 1903) was an English novelist and short story writer.
Biography information from Wikiquote
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But just understand the difference between a man like Reardon and a man like me. He is the old type of unpractical artist; I am the literary man of 1882. He won't make concessions, or rather, he can't make them; he can't supply the market. I — well, you may say that at present, I do nothing; but that's a great mistake, I am learning my business. Literature nowadays is a trade. Putting aside men of genius, who may succeed by mere cosmic force, your successful man of letters is your skilful tradesman. He thinks first and foremost of the markets; when one kind of goods begins to go off slackly, he is ready with something new and appetising. He knows perfectly all the possible sources of income. Whatever he has to sell, he'll get payment for it from all sorts of various quarters; none of your unpractical selling for a lump sum to a middleman who will make six distinct profits.