There are always fuckups, and there is always a goat. Sometimes the goat is you. - Neal Stephenson

We are all susceptible to the pull of viral ideas. Like mass hysteria. Or a tune that gets into your head that you keep humming all day until you spread it to someone else. Jokes. Urban legends. Crackpot religions. Marxism. No matter how smart we get, there is always this deep irrational part that makes us potential hosts for self-replicating information.

As it turned out, imagining the fate of seven billion people was far less emotionally affecting than imagining the fate of one.

Richard's ex-girlfriends were long gone, but their voices followed him all the time and spoke to him, like Muses or Furies. It was like having seven superegos arranged in a firing squad before a single beleaguered id, making sure he didn't enjoy that last cigarette.