With regard to the principle [of using symbols to represent sounds], it matters little whether the symbol is an elaborately detailed picture, a sligh… - John DeFrancis

The term "ideographic" has been used not only by those who espouse its basic meaning but also by others who do not necessarily accept the concept but use the term out of mere force of habit as an established popular designation for Chinese characters. I find, to my chagrin, that in my previous publications I have been guilty of precisely this concession to popular usage without being aware of the damage it can cause. As a repentant sinner I pledge to swear off this hallucinogen. I hope others will join in consigning the term to the Museum of Mythological Memorabilia along with unicorn horns and phoenix feathers.

The concept of ideographic writing is a most seductive notion. There is great appeal in the concept of written symbols conveying their message directly to our minds, thus bypassing the restrictive intermediary of speech. And it seems so plausible. Surely ideas immediately pop into our minds when we see a road sign, a death's head label on a bottle of medicine, a number on a clock. Aren't Chinese characters a sophisticated system of symbols that similarly convey meaning without regard to sound? Aren't they an ideographic system of writing? The answer to these questions is no. Chinese characters are a phonetic, not an ideographic, system of writing… Here I would go further: There never has been, and never can be, such a thing as an ideographic system of writing.

The Chinese system must be classified as a syllabic system of writing. More specifically, it belongs to the subcategory that I have labeled meaning-plus-sound syllabic systems or morphosyllabic systems. I use the term morphosyllabic in two senses. The first applies to the Chinese characters taken as individual units. Individual characters are morphosyllabic in the sense that they represent at once a single syllable and a single morpheme (except for the 11 percent or so of meaningless characters that represent sound only). In this usage the term is intended to replace the more widely used expressions logographic, word-syllabic, and morphemic, all of which are applied to individual characters taken as a unit. The second sense of the term refers to the structure of Chinese characters and is intended to draw attention to the fact that, in most cases, a character is composed of two elements, a phonetic grapheme which suggests the syllabic pronunciation of the full character, and a semantic element which hints at its meaning.