The term "ideographic" has been used not only by those who espouse its basic meaning but also by others who do not necessarily accept the concept but… - John DeFrancis

The concept of ideographic writing is a most seductive notion. There is great appeal in the concept of written symbols conveying their message directly to our minds, thus bypassing the restrictive intermediary of speech. And it seems so plausible. Surely ideas immediately pop into our minds when we see a road sign, a death's head label on a bottle of medicine, a number on a clock. Aren't Chinese characters a sophisticated system of symbols that similarly convey meaning without regard to sound? Aren't they an ideographic system of writing? The answer to these questions is no. Chinese characters are a phonetic, not an ideographic, system of writing… Here I would go further: There never has been, and never can be, such a thing as an ideographic system of writing.

I think there are three possible scenarios for the future of Chinese writing, in all of which the government plays a major role. In the first, and at present apparently the least likely scenario, the government abandons its hostility to an expanded role for Pinyin and instead fosters a climate of digraphia and biliteracy in which those who can do so become literate in both characters and Pinyin, and those who cannot are at least literate in Pinyin. This is essentially a reversion to the Latinization movement of the 1930s and 1940s, when Mao Zedong and other high Communist Party officials like Xu Teli, the commissioner of education in Yan'an, lent their prestigious support to the New Writing. Such a change within the governing bureaucracy would in all likelihood result in an explosion of activity that might end in Pinyin ascendancy in use over characters in less than a generation.

[R]eformers seeking to speed China's modernization by modernizing the writing system through a policy of digraphia have to contend not only with the natural attachment of Chinese to their familiar script but also with chauvinistic and mindless claims for its superiority.