New media are new archetypes, at first disguised as degradations of older media. - Marshall McLuhan

The more you make people alike, the more competition you have. Competition is based on the principle of conformity. (p. 135)

Rabelais offers a vision of the future of print culture as a consumer's paradise of applied knowledge. (p. 167)

My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.