The metaphor suggests that different environments favor different species of organizations based on different methods of organizing and that congruen… - Gareth Morgan

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The metaphor suggests that different environments favor different species of organizations based on different methods of organizing and that congruence with the environment is the key to success.

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About Gareth Morgan

Gareth Morgan (born December 22, 1943) is a British/Canadian organizational theorist, management consultant and Distinguished Research Professor at York University in Toronto.

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Contingency theorists suggest that we can best proceed by appointing 'the right people' to the job we have in mind, and by creating flexible authority, communications, and reward structures that will motivate them to satisfy their own needs through the achievement of organizational goals.

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