Action is man's free will right, but the reaction is nature's. - Walter Russell

Equal interchange of goods and service between buyer and seller is the keynote of tomorrow's business world when the vision of the modern business man awakens him to the wisdom of writing that policy into his code of ethics.

"The underlying principle of Balance in Nature’s One Law is equality of interchange between the pairs of opposites in any transaction in Nature. That principle must eventually be observed by big business, and the go-getter salesman who selfishly thinks that the sale he makes is the only thing that counts is not giving equally for what he takes.

The future of great business lies in man’s comprehension of the principle of Balance in Natural Law and his determination to work WITH it instead of against it.