Mario sees himself in Nintendo DS, and he feels like flying. - Reggie Fils-Aimé

The graveyard of any industry is filled with the headstones of companies who decided to keep doing things the same old way. Playing only on the margin, making things just a little bit better. That strategy works....for a while, but ultimately it's fatal. Over the years our industry has come to accept progress simply by what’s on the screen.

The fans are great, you know, I have to tell you a story. After E3, I immediately go into interviews and other meetings. I get a phone call from my son, who is now 16 years old, telling me, "Dad, you're famous. You got all these things on the web!" And I'm, like, "You're kidding me!" I didn't know what was going on. And we had all these fansites and all this information floating around. They called it the Reggielution and they called me the Reggienator. It was pretty fun.

Don't make me do it. I'll take your name.