INVESTIGACIÓN La clave para ganar esta guerra es la investigación, dedicar tiempo y esfuerzo a adquirir conocimiento. Yo sugiero algunos métodos espe… - Robert McKee

Al reducirse nuestra fe en las ideologías tradicionales, nos dirigimos hacia la fuente en la que todavía creemos: el arte de contar historias.

"Language composed into dialogue offers a spectrum that runs from mental meanings at one end to sensual experiences at the other. For example, a character might call a singer's voice either "lousy" or "sour." Both terms make sense, but "lousy" is a dead metaphor that once meant "covered with lice." "Sour" still has life. The moment the audience hears "sour," their lips start to pucker. Which line stirs the most inner feeling: "She walks like a model" or "She moves like a slow, hot song"? Dialogue can express the same idea in countless ways, but in general, the more sensory the trope, the deeper and more memorable its effect."

When talented people write badly, it's generally for one of two reasons: Either they're blinded by an idea they feel compelled to prove of they're driven by an emotion they must express. When talented people write well, it is generally for this reason: They're moved by a desire to touch the audience.