Challenge is the core and mainspring of all human action. If there’s an ocean, we cross it. If there’s a disease, we cure it. If there’s a wrong, we … - Richard Branson

One of the things I’ve learned over my years in business is that, once you have a great product, it is essential to protect its reputation with vigilance. It’s not just a question of getting it into the marketplace. As a result, every day I receive a bundle of press cuttings – everything that mentions Virgin. These – and staff letters – are the first things I read in the morning.

If only we had the power to see ourselves in the same way that others see us.’ Of all the mantras one might adopt in life, this is surely one of the better ones and for anyone in a leadership role it should be an essential part of the checks and balances that are built into a company’s standard operating procedures.

If you want to be a Millionaire, start with a billion dollars and launch a new airline.