Were we not getting a larger and larger class interested only in what money would buy? Particularly did I dislike the spreading belief that wealth pi… - Ida Tarbell

Two generalizations topping all others came out of this going up and down the land in the years between 1920 and 1932. The first is the ambition of our people to live and think according to what they conceive to be national standards. They adopt them whether they suit their locality or not, and often in adopting them destroy something with individuality and charm.

I have never had illusions about the value of my individual contribution! I realized early that what a man or a woman does is built on what those who have gone before have done, that its real value depends on making the matter in hand a little clearer, a little sounder for those who come after. Nobody begins or ends anything. Each person is a link, weak or strong, in an endless chain. One of our gravest mistakes is persuading ourselves that nobody has passed this way before.

What it simmered down to was that if you wanted to make a business you must make men, and you must make men by seeing that they had a chance for what we are pleased to call these days a good life. And if they are going to have a good life they must not only have money but have low prices.