In many of the cases of conceptual innovation, … creating the conceptual tools is a precondition to coming to a clear understanding of what the probl… - Raymond Geuss

The notion of being an “enlightened” person does not reduce simply to that of being a person who has highly developed cognitive abilities or disposes of a vast stock of knowledge; neither does it reduce to the idea of being a morally good or socially useful person. “Enlightenment” is not a value-free concept because it is connected with some idea of devoting persistent, focused attention to that which is genuinely important in human life, rather than to marginal or subsidiary phenomena, to drawing the “correct” conclusions from attending to these important features—whatever they are—and to embodying these conclusions concretely in one’s general way of living. It involves a certain amount of sheer knowledge, an ability to concentrate and reflect, inventiveness in restructuring one’s psychic, personal, and social habits; but to be enlightened is not to “have” any bit of doctrine, but to have been (re)structured in a certain way.

Diverting attention from the way in which certain beliefs, desires, attitudes, or values are the result of particular power relations, then, can be a sophisticated way of contributing to the maintenance of an ideology, and one that will be relatively immune to normal forms of empirical refutation. If I claim (falsely) that all human societies, or all human societies at a certain level of economic development, have a free market in health services, that is a claim that can be demonstrated to be false. On the other hand, if I focus your attention in a very intense way on the various different tariffs and pricing schema that doctors or hospitals or drug companies impose for their products and services, and if I become morally outraged by “excessive” costs some drug companies charge, discussing at great length the relative rates of profit in different sectors of the economy, and pressing the moral claims of patients, it is not at all obvious that anything I say may be straightforwardly “false”; after all, who knows what “excessive” means? However, by proceeding in this way I might well focus your attention on narrow issues of “just” pricing, turning it away from more pressing issues about the acceptance in some societies of the very existence of a free market for drugs and medical services. One can even argue that the more outraged I become about the excessive price, the more I obscure the underlying issue. One way, then, in which a political philosophy can be ideological is by presenting a relatively marginal issue as if it were central and essential.

If one thinks that ideological conceptions are an important feature of modern societies, and that the analysis of ideologies will therefore have to be an integral component of any contemporary political philosophy, Rawls’s view is seriously deficient, because it does not thematise power. The idea that seems to be presupposed by the doctrine of the veil of ignorance—namely, that one can in some way get a better grasp or understanding of the power relations in society and how they work by covering them up, ignoring them, or simply wishing them away—seems very naïve. To the extent, then, to which Rawls draws attention away from the phenomenon of power and the way in which it influences our lives and the way we see the world, his theory is itself ideological. To think that an appropriate point of departure for understanding the political world is our intuitions of what is “just,” without reflecting on where those intuitions come from, how they are maintained, and what interests they might serve, seems to exclude from the beginning the very possibility that these intuitions might themselves be “ideological.”