This mutual dependencies no longer the dialectical relationship between master and servant, which has been broken in the struggle for mutual recognition, but rather a vicious circle which encloses both the master and the servant. Do the technicians rule, or is their rule that of the others, who rely on the technicians as their planners and executors?

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In the human reality, all existence that spends itself in procuring the prerequisites of existence is thus an “untrue” and unfree existence. Obviously this reflects the not at all ontological condition of a society based on the proposition that freedom is incompatible with the activity of procuring the necessities of life, that this activity is the “natural” function of a specific class, and that cognition of the truth and true existence imply freedom from the entire dimension of such activity. … Society still is organized in such a way that procuring the necessities of life constitutes the full-time and life-long occupation of specific social classes, which are therefore unfree and prevented from a human existence. In this sense, the classical proposition according to which truth is incompatible with enslavement by socially necessary labor is still valid.

The concept of labor is not peripheral in Hegel’s system, but is the central notion through which he conceives the development of society. Driven by the insight that opened this dimension to him, Hegel describes the mode of integration prevailing in a commodity-producing society in terms that clearly fore-shadow Marx’s critical approach. P. 78

The fault with Hegel lies much deeper than in his glorification of the Prussian monarchy. He is guilty not so much of being servile as of betraying his highest philosophical ideas. His political doctrine surrenders society to nature, freedom to necessity, reason to caprice. And in so doing, it mirrors the destiny of the social order that falls, while in pursuit of its freedom, into a state of nature far below reason. P. 218

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The operations of understanding thus divide the world into numberless polarities, and Hegel uses the expression ‘isolated reflection’ (isolierte Reflection) to characterize the manner in which understanding forms and connects its polar concepts. The rise and spread of this kind of thinking Hegel connects with the origin and prevalence of crucial relationships in human life. The antagonisms of ‘isolated reflections’ express real antagonisms. …. Isolation and opposition are not, however, the final state of affairs. The world must not remain a complex of fixed disparates. The unity that underlies the antagonisms must be grasped and realized by reason, which has the task of reconciling the opposites and ‘sublimating’ them in a true unity. P. 45

If the progressing rationality of advanced industrial society tends to liquidate, as an “irrational rest,” the disturbing elements of Time and Memory, it also tends to liquidate the disturbing rationality contained in this irrational rest. Recognition and relation to the past as present counteracts the functionalization of thought by and in the established reality. It militates against the closing of the universe of discourse and behavior it renders possible the development of concepts which destabilize and transcend the closed universe by comprehending it as historical universe. Confronted with the given society as object of its reflection, critical thought becomes historical consciousness as such, it is essentially judgment. Far from necessitating an indifferent relativism, it searches in the real history of man for the criteria of truth and falsehood, progress and regression. The mediation of the past with the present discovers the factors which made the facts, which determined the war of life, which established the masters and the servants; it projects the limits and the alternatives. When this critical consciousness speaks, it speaks “le langage de la connaissance” (Roland Barthes) which breaks open a closed universe of discourse and its petrified structure. The key terms of this language are not hypnotic nouns which evoke endlessly the same frozen predicates. They rather allow of an open development; they even unfold their content in contradictory predicates. The Communist Manifesto provides a classical example. Here the two key terms, Bourgeoisie and Proletariat, each “govern” contrary predicates. The “bourgeoisie” is the subject of technical progress, liberation, conquest of nature, creation of social wealth, and of the perversion and destruction of these achievements. Similarly, the "proletariat” carries the attributes of total oppression and of the total defeat of oppression. Such dialectical relation of opposites in and by the proposition is rendered possible by the recognition of the subject as an historical agent whose identity constitutes itself in and against its historical practice, in and against its social reality. The discourse develops and states the conflict between the thing and its function, and this conflict finds linguistic expression in sentences which join contradictory predicates in a logical unit—conceptual counterpart of the objective reality. In contrast to all Orwellian language, the contradiction is demonstrated, made explicit, explained, and denounced.

Man today can do more than the culture heros and half-gods; he has solved many insoluble problems. But he has also betrayed the hope and destroyed the truth which were preserved in the sublimations of higher culture. To be sure, the higher culture was always in contradiction with social reality, and only a privileged minority enjoyed its blessings and represented its ideals. The two antagonistic spheres of society have always coexisted; the higher culture has always been accommodating, while the reality was rarely disturbed by its ideals and its truth. Today's novel feature is the flattening out of the antagonism between culture and social reality through the obliteration of the oppositional, alien, and transcendent elements in the higher culture by virtue of which it constituted another dimension of reality. This liquidation of two-dimensional culture takes place not through the denial and rejection of the “cultural values,” but through their wholesale incorporation into the established order, through their reproduction and display on a massive scale.

We are again confronted with one of the most vexing aspects of advanced industrial civilization: the rational character of its irrationality. Its productivity and efficiency, its capacity to increase and spread comforts, … the extent to which this civilization transforms the object world into an extension of man's mind and body makes the very notion of alienation questionable. The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment. The very mechanism which ties the individual to his society has changed, and social control is anchored in the new needs which it has produced.

An autonomous electorate, free because it is free from indoctrination and manipulation, would indeed be on a “level of articulate opinion and ideology” which is not likely to be found. Therefore, the concept has to be rejected as “unrealistic”—has to be if one accepts the factually prevailing level of opinion and ideology as prescribing the valid criteria for sociological analysis. And—if indoctrination and manipulation have reached the stage where the prevailing level of opinion has become a level of falsehood, where the actual state of affairs is no longer recognized as that which it is, then an analysis which is methodologically committed to reject transitive concepts commits itself to a false consciousness. Its very empiricism is ideological.

The supremacy of thought (consciousness) also pronounces the impotence of thought in an empirical world which philosophy transcends and corrects — in thought. The rationality in the name of which philosophy passed its judgments obtained that abstract and general purity” which made it immune against the world in which one had to live. With the exception of the materialistic “heretics,” philosophic thought was rarely afflicted by the afflictions of human existence. Paradoxically, it is precisely the critical intent in philosophic thought which leads to the idealistic purifications critical intent which aims at the empirical world as a whole, and not merely at certain modes of thinking or behaving within it. Defining its concepts in terms of potentialities which are of an essentially different order of thought and existence, the philosophic critique finds itself blocked by the reality from which it dissociates itself, and proceeds to construct a realm of Reason purged from empirical contingency. The two dimensions of thought — that of the essential and that of — the apparent truths — no longer interfere with each other, and their concrete dialectical relation becomes an abstract epistemological or ontological relation. The judgments passed on the given reality are replaced by propositions defining the general forms of thought, objects of thought, and relations between thought and its objects. The subject of thought becomes the pure and universal form of subjectivity, from which all particulars are removed.

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As the great words of freedom and fulfillment are pronounced by campaigning leaders and politicians, on the screens and radios and stages, they turn into meaningless sounds which obtain meaning only in the context of propaganda, business, discipline, and relaxation. This assimilation of the ideal with reality testifies to the extent to which the ideal has been surpassed. It is brought down from the sublimated realm of the soul or the spirit or the inner man, and translated into operational terms and problems. Here are the progressive elements of mass culture. The perversion is indicative of the fact that advanced industrial society is confronted with the possibility of a materialization of ideals. The capabilities of this society are progressively reducing the sublimated realm in which the condition of man was represented, idealized, and indicted. Higher culture becomes part of the material culture. In this transformation, it loses the greater part of its truth.