Freud’s link to a Hegelian tradition—with which he otherwise shares little—is in the deliberate renunciation of common sense. “A person who professes to believe in commonsense psychology,” Freud is reported saying once, “and who thinks psychoanalysis is ‘far-fetched’ can certainly have no understanding of it, for it is common sense which produces all the ills we have to cure.”

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The concept of “human existence” suggests an abstract human condition; “class existence” indicts bad conditions. The former suggests a nonexistent egalitarianism, as if master and slave, owner and worker, bomber and bombed all participate in the same universal abstraction. … The human condition for the rich is the inhuman one for the impoverished.

The laws of social development are not identical with the laws in the natural sciences. The content of the social laws is not nature but second nature: coagulated history. They are manmade, but they also make men; they are dialectical, at once subject and object.

Today's banalities apparently gain in profundity if one states that the wisdom of the past, for all its virtues, belongs to the past. The arrogance of those who come later preens itself with the notion that the past is dead and gone. … The modern mind can no longer think thought, only can locate it in time and space. The activity of thinking decays to the passivity of classifying.

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The free market in ideas has never been free, but always a market. To undo this necessitates not commissars and censors but critical intelligence loyal to an objective notion of truth. If there is a repressive tolerance, then there is also a liberating intolerance.

The application of planned obsolescence to thought itself has the same merit as its application to consumer goods; the new is not only shoddier than the old, it fuels an obsolete social system that staves off its replacement by manufacturing the illusion that it is perpetually new.

“When material needs are largely satisfied,” writes Carl Rogers, “as they tend to be for many people in this affluent society, individuals are turning to the psychological world, groping for a greater degree of authenticity and fulfillment.” The clear distinction between material and psychic needs is already the mystification; it capitulates to the ideology of the affluent society which affirms the material structure is sound, conceding only that some psychic and spiritual values might be lacking. Exactly this distinction sets up “authenticity” and “fulfillment” as so many more commodities for the shopper. Rather it is the fissure itself which is the source of the ills—between work and “free” time, material structure and psychological “world,” producers and consumers.