No group is able, and few are willing, to stand up to the potent homogenizing forces of advanced industrial society. All Americans, from African Americans to Greek Americans, buy the same goods, look at the same movies and television, pursue the same activities and have—more or less—the same desires for success.

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Endless discussions of multiculturalism proceed from the unsubstantiated assumption that numerous distinct “cultures” constitute American society. Only a few historians or observers even consider the possibility that the opposite may be true: that the world and the United States are relentlessly becoming more culturally uniform, not diverse.

What does cultural pluralism signify in the absence of economic pluralism? Perhaps the question seems meaningless. Yet the apparent lack of meaning signals the intellectual retreat. The economic structure of society—call it advanced industrial society or capitalism or the market economy—stands as the invariant; few can imagine a different economic project. The silent agreement says much about multiculturalism. No divergent political or economic vision animates cultural diversity. From the most militant Afrocentrism to the most ardent feminists, all quarters subscribe to very similar beliefs about work, equality and success. The secret of cultural diversity is its political and economic uniformity. The future looks like the present with more options. Multiculturalism spells the end of utopia.

The disdain for culture expressed by Johst and Fanon is not identical, however. Both despise the deceit of culture, but for opposite reasons. For Johst, culture is in itself a fraud, the cheap talk of weaklings; for Fanon, culture deceives by reneging on its promises. Johst and the Nazis hated culture itself; Fanon hated its hypocrisy, a very different notion.

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Over the years and against conventional wisdom, utopians sustained a vision of life beyond the market. … Georg Lukács set forth a theory of the “old and new culture” in which he argued that the socialist economy was not the goal; it was simply a precondition for humanity to advance to a new and humane culture. Most radicals do not understand that political power and economic reorganization is not the end-all, stated Lukács. The goal is not a new economic order, but freedom from an obsession with economics.

The left once dismissed the market as exploitative; it now honors the market as rational and humane. The left once disdained mass culture as exploitative; now it celebrates it as rebellious. The left once honored independent intellectuals as courageous; now it sneers at them as elitist.

Skinner … decrees … the abolition of freedom by way of behavior modification and a souped-up environment, in the name of a new “scientific” value—survival. The irony is that freedom and individuality have only existed in their mangled bourgeois form; to propose junking them in the name of survival is to propose the very society we now have, one that subsists exactly by an ethos of survival, paying lip service to freedom and the individual while rewarding the victors and punishing the victims. Freedom and individuality have never been more than adornments for an ugly environment of survival of the fittest.

Rat and behavioral psychology … mirror the actual inhumanity of reality. Rat psychology is human psychology where a total society has trained human beings to be creatures of stimulus and response, i.e. rats. “Insofar as the hardening of society has reduced men more and more to objects,” wrote Adorno, “methods which convey this are no sacrilege. … The method serves freedom in that it wordlessly testifies to the prevailing unfreedom.” Or, as Adorno and Horkheimer wrote in another context: “The usual objection that empirical social research is too mechanical, too crude, and too unspiritual [ungeistig] shifts the responsibility from that which science is investigating to science itself.” … The idealistic misconception of … behavioral methods … shifts the evil from the social conditions that coerce men and women into standardized roles onto the social science that is merely registering these conditions.