Multiculturalism is not the opposite of assimilation, but its product. - Russell Jacoby

Freud’s link to a Hegelian tradition—with which he otherwise shares little—is in the deliberate renunciation of common sense. “A person who professes to believe in commonsense psychology,” Freud is reported saying once, “and who thinks psychoanalysis is ‘far-fetched’ can certainly have no understanding of it, for it is common sense which produces all the ills we have to cure.”

Freudian concepts exposed the fraud of the existence of the “individual.” To be absolutely clear here: the Freudian concepts expose the fraud, not so as to perpetuate it, but undo it. That is, unlike the mechanical behaviorists, the point was not to prove that the individual was an illusion; rather it was to show to what extent the individual did not yet exist. To critical theory, psychoanalysis demonstrates the degree to which the individual is de-individualized by society.

“When material needs are largely satisfied,” writes Carl Rogers, “as they tend to be for many people in this affluent society, individuals are turning to the psychological world, groping for a greater degree of authenticity and fulfillment.” The clear distinction between material and psychic needs is already the mystification; it capitulates to the ideology of the affluent society which affirms the material structure is sound, conceding only that some psychic and spiritual values might be lacking. Exactly this distinction sets up “authenticity” and “fulfillment” as so many more commodities for the shopper. Rather it is the fissure itself which is the source of the ills—between work and “free” time, material structure and psychological “world,” producers and consumers.