Over the years and against conventional wisdom, utopians sustained a vision of life beyond the market. … Georg Lukács set forth a theory of the “old … - Russell Jacoby

Skinner … decrees … the abolition of freedom by way of behavior modification and a souped-up environment, in the name of a new “scientific” value—survival. The irony is that freedom and individuality have only existed in their mangled bourgeois form; to propose junking them in the name of survival is to propose the very society we now have, one that subsists exactly by an ethos of survival, paying lip service to freedom and the individual while rewarding the victors and punishing the victims. Freedom and individuality have never been more than adornments for an ugly environment of survival of the fittest.

The original Marxist notion of ideology was conveniently forgotten because it inconveniently did not exempt common sense and empiricism from the charge of ideology.

The neat division between roles and real selves reduces society to a masquerade party. Yet not even plastic surgery can heal the psychic disfigurements. The social evil reaches into the living fibers; people not only assume roles, they are roles.