Jacques Ellul Quotes

The poorest population

The really poor cannot be subjected to integration propaganda because the immediate concern of daily life absorb all their capacities and efforts. To be sure, the poor can be pushed into rebellion, into to an explosion of violence; they can be subjected to agitation propaganda and excited to the point of theft and murder. But they cannot be trained by propaganda, kept to hand, channeled, or oriented.

The social body that had been effectively threatened by the diffusion of a faith that bordered on anarchism, on a total lack of interest in worldly matters (administration, commerce, etc.), … reacted in self-defense and absorbed the foreign body, making it serve its own ends.

We are in the process of seeing the fulfillment of Edgar Allan Poe's prophecy in which the painter, impassioned by his mistress-model and also by his art, "did not want to see that the colors he spread on his canvas were taken from the cheeks of the woman seated beside him. And when several weeks had passed, and very little remained to be done, nothing but a stroke on the mouth and a glaze over the eye, the mistress’s spirit still flickered like the flame at the base of a lamp. Then he put on the final touch, put the glaze in place, and for a moment the painter stood in ecstasy before the work he had finished. But a moment later, he was struck with panic, and shouting with a piercing voice: ‘It is truly Life itself,’ he suddenly turned around to look at his mistress. She was dead." Nothing ever constrains us to face what is dying when we see it so alive in our images.

Primary education and suscepitibility to propganda

Actually, the most obvious result of primary education in the 19th and 20th centuries was to make the individual susceptible to super-propaganda. There is no chance of raising the intellectual level of Western populations sufficiently and rapidly enough to compensate for the progress of propaganda. Propaganda techniques have advanced so much faster than the reasoning capacity of the average man that to close this gap and shape this man intellectually outside the framework of propaganda is almost impossible. In fact what happens and what we see all around us is the claim that propaganda itself is our culture and what the masses ought to learn. Only in and through propaganda have the masses access to political economy, politics, art, or literature. Primary education makes it possible to enter the realm of propaganda, in which people then receive their intellectual and cultural environment.

Very quickly the church found intolerable and inapplicable features in what Jesus Christ demanded and proclaimed. Let us simply take two themes. First, he tells us to be perfect as our Father in heaven is perfect. But how can anyone take this impossibility seriously? … Again, Jesus says, “Go, sell all your goods, give them to the poor, and then come and follow me.” How are we to take this? …

First of all, modern propaganda is based on scientific analyses of psychology and sociology. Step by step, the propagandist builds his techniques on the basis of his knowledge of man, his tendencies, his desires, his needs, his psychic mechanisms, his conditioning — and as much on social psychology as on depth psychology. He shapes his procedures on the basis of our knowledge of groups and their laws of formation and dissolution, of mass influences, and of environmental limitations. Without the scientific research of modern psychology and sociology there would be no propaganda, or rather we still would be in the primitive stages of propaganda that existed in the time of Pericles or Augustus.

"Propaganda is confined to utilizing existing material, it does not create it.

This material falls into four categories. First there are the psychological "mechanisms" that permit the propagandist to know more or less precisely that the individual will respond in a certain way to a certain stimulus - Here the psychologists are far from agreement; behaviorism, depth psychology, and the psychology of instincts postulate very different psychic mechanisms and see essentially different connections and motivations. Here the propagandist is at the mercy of these interpretations.

Second, opinions, conventional patterns and stereotypes exist concretely in a particular milieu or individual.

Third, ideologies exist which are more or less consciously shared, accepted, and disseminated, and which form the only intellectual, or rather para-intellectual, element that must be reckoned with in propaganda.

Fourth and finally, the propagandist must concern himself above all with the needs of those whom he wishes to reach. All propaganda must respond to a need, whether it be a concrete need (bread, peace, security, work) or a psychological need."

Why freedom? If we accept that God is love, and that it is human beings who are to respond to this love, the explanation is simple. Love cannot be forced, ordered, or made obligatory. It is necessarily free. If God liberates, it is because he expects and hopes that we will come to know him and love him.

Technique has penetrated the deepest recesses of the human being. The machine tends not only to create a new human environment, but also to modify man's very essence. The milieu in which he lives is no longer his. He must adapt himself, as though the world were new, to a universe for which he was not created. He was made to go six kilometers an hour, and he goes a thousand. He was made to eat when he was hungry and to sleep when he was sleepy; instead, he obeys a clock. He was made to have contact with living things, and he lives in a world of stone. He was created with a certain essential unity, and he is fragmented by all the forces of the modern world.

Hate, hunger, and pride make better levers of propaganda than do love or impartiality.

The Jews ... primarily see in God not the universal Creator but their Liberator.

The world that is being created by the accumulation of technical means is an artificial world and hence radically different from the natural world.
It destroys, eliminates, or subordinates the natural world, and does not allow this world to restore itself or even to enter into a symbiotic relation with it. The two worlds obey different imperatives, different directives, and different laws which have nothing in common. Just as hydroelectric installations take waterfalls and lead them into conduits, so the technical milieu absorbs the natural. We are rapidly approaching the time when there will be no longer any natural environment at all. When we succeed in producing artificial aurorae boreales, night will disappear and perpetual day will reign over the planet.

Should anarchists vote? ... For my part, like many anarchists, I think not. To vote is to take part in the organization of the false democracy that has been set up forcefully by the middle class. ... The political game can produce no important changes in our society and we must radically refuse to take part in it.

It would finally be much easier for me to say what I do not believe than what I do believe. This initial statement might be attributed to a negativism with which I am wrongly charged because I have repeatedly said that the first duty of free people is to say no, or because I have often taken up the Hegelian concept of the positive nature of the negative. But it is a mistake to infer pessimism of negativity from this perspective, for no one is at root more optimistic than I am. My ultimate vision is always positive. Hasty reading allows of rash judgments.

Perfect freedom, spiritual as well as political or social, … is accomplished in us by the death and resurrection of Jesus Christ. … But it is strictly intolerable in the fullness of its implications. It is psychologically unbearable. It carries frightening social risks and is politically insulting to every form of power. It was not possible. On every social level and in every culture, people have found it impossible to take up this freedom and accept its implications. This is the basic impossibility, the unanimous refusal of all people, which has resulted in the rejection of Christian freedom.