Jacques Ellul Quotes

What seems to be one of the disasters of our time is that we all appear to agree that the nation-state is the norm... Whether the state be Marxist or capitalist, it makes no difference. The dominant ideology is that of sovereignty.

I know many people who like watching commercials because they're so funny. They provide relaxation and diversion. People come home after a day's work, from which they derive little satisfaction, and feel the need for diversion and amusement. The word diversion itself is already very significant. When Pascal uses the word diversion he means that people who follow the path of God deviate from the path which leads them to God as a result of diversion and amusement. Instead of thinking of God, they amuse themselves. So, instead of thinking about the problems which have been created by technology and our work we want to amuse ourselves.

For propaganda to succeed, a society must first have two complementary qualities: It must be both an individualist and a mass society. These two qualities are often considered contradictory. It is believed that an individualist society, in which the individual is thought to have a higher value than the group tends to destroy groups that limit the individual's range of action, whereas a mass society negates the individual and reduces him to a cipher. But this contradiction is purely theoretical and an illusion. In actual fact, an individualist society must be a mass society, because the first move toward liberation of the individual is to break up the small groups that are an organic fact of the entire society. In this process the individual frees himself completely from family, village, parish or brotherhood bonds - only to find himself directly vis-a-vis the entire society. When individuals are not held together by local structures, the only form in which they can live together is in an unstructured mass society, Similarly, a mass society can only be based on individuals — that is on men in their isolation, whose identities are determined by their relationships with one another. Precisely because the individual claims to be equal to all other individuals he becomes an abstraction and is in effect reduced to a cipher.

Technical civilization has made the great error in not suppressing death, the only human reality still intact.

There remains the problem of Goebbels' reputation. He wore the title of Big Liar (bestowed by Anglo-Saxon propaganda) and yet he never stopped battling for propaganda to be as accurate as possible. He preferred being cynical and brutal to being caught in a lie. He used to say: "Everybody must know what the situation is." He was always the first to announce disastrous events or difficult situations, without hiding anything. The result was a general belief between 1939 and 1942 that German communiqués not only were more concise, clearer and less cluttered, but were more truthful than Allied communiqués (American and neutral opinion) — and, furthermore, that the Germans published all the news two or three days before the Allies. All this is so true that pinning the title of Big Liar on Goebbels must be considered quite a propaganda success.

We see first of all that leisure, instead of being a vacuum representing a break with society, is literally stuffed with technical mechanisms of compensation and integration. It is not a vacuous interval. It is not a human kind of emptiness in which decisions might be matured. Leisure time is a mechanized time and is exploited by techniques which, although different from those of man's ordinary work, are as invasive, exacting, and leave man no more free than labor itself.

Revelation … unavoidably challenges the institution and established power, no matter what form this may take. But the adulteration by political power has changed all this. Christianity has become a religion of conformity, of integration into the social body. It has come to be regarded as useful for social cohesion (the exact opposite of what it is in its source and truth). Alternatively, it has become a flight from political or concrete reality, a flight into the spiritual world, into the cultivation of the inner life, into mysticism, and hence an evasion of the present world.

If man — if each one of us — abdicates his responsibilities with regard to values; if each one of us limits himself to leading a trivial existence in a technological civilization, with greater adaptation and increasing success as his sole objectives; if we do not even consider the possibility of making a stand against these determinants, then everything will happen as I have described it, and the determinates will be transformed into inevitabilities.

Enthusiasm and adventure

In all cases, propaganda of agitation tries to stretch energies to the utmost, obtain substantial sacrifices, and induce the in­dividual to bear heavy ordeals. It takes him out of his everyday life, his normal framework, and plunges him into enthusiasm and adventure; it opens to him hitherto unsuspected possibilities, and suggests extraordinary goals that nevertheless seem to him completely within reach. Propaganda of agitation thus unleashes an explosive movement; it operates inside a crisis or actually provokes the crisis itself. On the other hand, such propaganda can obtain only effects of relatively short duration. If the proposed objective is not achieved fast enough, enthusiasm will give way to discour­agement and despair. Therefore specialists in agitation propa­ganda break up the desired goals into a series of stages to be reached one by one.

The fact of knowing how to read is nothing, the whole point is knowing what to read.

Anyone who questions the value of the 'fact' draws down on himself the most severe reproaches of our day: he is a 'reactionary,' he wants to go back to the 'good old days,' and those who make these reproaches do not realize that such questioning is, perhaps, the only revolutionary attitude possible at the present time.

Technique has penetrated the deepest recesses of the human being. The machine tends not only to create a new human environment, but also to modify man's very essence. The milieu in which he lives is no longer his. He must adapt himself, as though the world were new, to a universe for which he was not created. He was made to go six kilometers an hour, and he goes a thousand. He was made to eat when he was hungry and to sleep when he was sleepy; instead, he obeys a clock. He was made to have contact with living things, and he lives in a world of stone. He was created with a certain essential unity, and he is fragmented by all the forces of the modern world.

Modern technology has become a total phenomenon for civilization, the defining force of a new social order in which efficiency is no longer an option but a necessity imposed on all human activity.

For the Greeks, physical exercise was an ethic for developing freely and harmoniously the form and strength of the human body. For the Romans, it was a technique for increasing the legionnaire's efficiency. The Roman conception prevails today.

The word, although prevalent in our day, has lost its reasoning value, and has value only as an accessory to images. In turn, the word actually evokes images. But it does not evoke the direct images related to my personal experience. Rather, it calls up images from the newspaper or television. The key words in our modern vocabulary, thanks to propaganda and advertising, are words that relate to visual reproduction. They are stripped of all rational content, so they evoke only visions that whisk us away to some enchanted universe. Saying "fascism," "progress," "science," or "justice" does not suggest any idea or produce any reflection. It only causes a fanfare of images to explode within us: a sort of fireworks of visual commonplaces, which link up very precisely with each other. These related images provide me with practical content: a common truth that is especially easy to swallow because the ready-made images that showed it to me had been digested in advance. Make no mistake here: this is how modern people usually think. We are arriving at a purely emotional stage of thinking.