Jacques Ellul Quotes

The Jews ... primarily see in God not the universal Creator but their Liberator.

The propagandist naturally cannot reveal the true intentions of the principal for whom he acts... That would be to submit the projects to public discussion, to the scrutiny of public opinion, and thus to prevent their success... Propaganda must serve instead as a veil for such projects, masking true intentions.

Why freedom? If we accept that God is love, and that it is human beings who are to respond to this love, the explanation is simple. Love cannot be forced, ordered, or made obligatory. It is necessarily free. If God liberates, it is because he expects and hopes that we will come to know him and love him.

Those who read the press of their group and listen to the radio of their group are constantly reinforced in their allegiance. They learn more and more that their group is right, that its actions are justified; thus their beliefs are strengthened. At the same time, such propaganda contains elements of criticism and refutation of other groups, which will never be read or heard by a member of another group...Thus we see before our eyes how a world of closed minds establishes itself, a world in which everybody talks to himself, everybody constantly views his own certainty about himself and the wrongs done him by the Others - a world in which nobody listens to anybody else.

Science brings to the light of day everything man had believed sacred. Technique takes possession of it and enslaves it.

For action makes propaganda's effect irreversible. He who acts in obedience to propaganda can never go back. He is now obliged to believe in that propaganda because of his past action. He is obliged to receive from it his justification and authority, without which his action will seem to him absurd or unjust, which would be intolerable. He is obliged to continue to advance in the direction indicated by propaganda, for action demands more action. He is what one calls committed - which is certainly what the Communist party anticipates, for example, and what the Nazis accomplished. The man who has acted in accordance with the existing propaganda has taken his place in society. From then on he has enemies. Often he has broken with his milieu or his family; he may be compromised. He is forced to accept the new milieu and the new friends that propaganda makes for him. Often he has committed an act reprehensible by traditional moral standards and has disturbed a certain order; he needs a justification for this - and he gets more deeply involved by repeating the act in order to prove that it was just. Thus he is caught up in a movement that develops until it totally occupies the breadth of his conscience. Propaganda now masters him completely — and we must bear in mind that any propaganda that does not lead to this kind of participation is mere child's play.

Intellectuals and manufactured problems

The greater a persons knowledge of political and economic facts, the more sensitive and vulnerable is his judgment. Intellectuals are most easily reached by propaganda, particularly if it employs ambiguity. The reader of a number ol newspapers expressing diverse attitude — just because he is better informed - is more subjected than anyone else to a propaganda that he cannot perceive, even though he claims to retain free choice in the mastery of all this information. Actually, he is being conditioned to absorb all the propaganda that coordinates and explains the facts he believes himself to be mastering. Thus, information not only provides the basis for propaganda but gives propaganda the means to operate; for information actually generates the problems that propaganda exploits and for which it
pretends to offer solutions. In fact, no propaganda can work until the moment when a set of facts has become a problem in the eyes
of those who constitute public opinion. At the moment such problems begin to confront public opinion, propaganda on the part of a government, a party, or a man can begin to develop fully by magnifying that problem on the one hand and promising solutions for it on the other. But propaganda cannot easily create a political or economic problem out of nothing. There must be some reason in reality. The problem need not actually exist, but there must be a reason why it might exist.

"Propaganda is confined to utilizing existing material, it does not create it.

This material falls into four categories. First there are the psychological "mechanisms" that permit the propagandist to know more or less precisely that the individual will respond in a certain way to a certain stimulus - Here the psychologists are far from agreement; behaviorism, depth psychology, and the psychology of instincts postulate very different psychic mechanisms and see essentially different connections and motivations. Here the propagandist is at the mercy of these interpretations.

Second, opinions, conventional patterns and stereotypes exist concretely in a particular milieu or individual.

Third, ideologies exist which are more or less consciously shared, accepted, and disseminated, and which form the only intellectual, or rather para-intellectual, element that must be reckoned with in propaganda.

Fourth and finally, the propagandist must concern himself above all with the needs of those whom he wishes to reach. All propaganda must respond to a need, whether it be a concrete need (bread, peace, security, work) or a psychological need."

People think that they have no right to judge a fact — all they have to do is to accept it. Thus from the moment that technics, the State, or production, are facts, we must worship them as facts, and we must try to adapt ourselves to them. This is the very heart of modern religion, the religion of the established fact, the religion on which depend the lesser religions of the dollar, race, or the proletariat, which are only expressions of the great modern divinity, the Moloch of fact.

Our civilization is first and foremost a civilization of means; in the reality of modern life, the means, it would seem, are more important than the ends. Any other assessment of the situation is mere idealism.

Propaganda ceases where simple dialogue begins.

It would finally be much easier for me to say what I do not believe than what I do believe. This initial statement might be attributed to a negativism with which I am wrongly charged because I have repeatedly said that the first duty of free people is to say no, or because I have often taken up the Hegelian concept of the positive nature of the negative. But it is a mistake to infer pessimism of negativity from this perspective, for no one is at root more optimistic than I am. My ultimate vision is always positive. Hasty reading allows of rash judgments.

Faith lived in the incognito is one which is located outside the criticism coming from society, from politics, from history, for the very reason that it has itself the vocation to be a source of criticism. It is faith (lived in the incognito) which triggers the issues for the others, which causes everything seemingly established to be placed in doubt, which drives a wedge into the world of false assurances.

...there is a limited elite that understands the secrets of their own techniques, but not necessarily of all techniques. These men are close to the seat of modern governmental power. The state is no longer founded on the 'average citizen', but on the ability and knowledge of this elite. The average man is altogether unable to penetrate technical secrets or governmental organization and consequently can exert no influence at all on the state.

Mankind in the technological world is prepared to give up his independence in exchange for all kinds of facilities and in exchange for consumer products and a certain security. In short, in exchange for a package of welfare provisions offered to him by society. As I was thinking about that I couldn't help recalling the story in the Bible about Esau and the lentil broth. Esau, who is hungry, is prepared to give up the blessings and promise of God in exchange for some lentil broth. In the same way, modern people are prepared to give up their independence in exchange for some technological lentils.