Till the rest of his days were done, Abner Marsh remembered that moment, that first look into the eyes of Joshua York. - George R. R. Martin

You esteem this Penrose more than you do my lords bannermen. Why?”
“He keeps faith.”
“A misplaced faith in a dead usurper.”
“Yes,” Davos admitted, “but still, he keeps faith.”
“As those behind us do not?”
Davos had come too far with Stannis to play coy now. “Last year they were Robert’s men. A moon ago they were Renly’s. This morning they are yours. Whose will they be on the morrow?”
And Stannis laughed. A sudden gust, rough and full of scorn. “I told you, Melisandre,” he said to the red woman, “my Onion Knight tells me the truth.”
“I see you know him well, Your Grace,” the red woman said.
“Davos, I have missed you sorely,” the king said. “Aye, I have a tail of traitors, your nose does not deceive you. My lords bannermen are inconstant even in their treasons. I need them, but you should know how it sickens me to pardon such as these when I have punished better men for lesser crimes. You have every right to reproach me, Ser Davos.”
“You reproach yourself more than I ever could, Your Grace. You must have these great lords to win your throne — ”
“Fingers and all, it seems.” Stannis smiled grimly.

"Needle was Robb and Bran and Rickon, her mother and her father, even Sansa. Needle was Winterfell's grey walls, and the laughter of its people. Needle was the summer snows, Old Nan's stories, the heart tree with its red leaves and scary face, the warm earthy smell of the glass gardens, the sound of the north wind rattling the shutters of her room. Needle was Jon Snow's smile. He used to mess my hair and call me "little sister," she remembered, and suddenly there were tears in her eyes."

A ruler who hides behind paid executioners soon forgets what death is.