People know how to deal with a desktop intuitively. If you walk into an office, there are papers on the desk. The one on the top is the most importan… - Walter Isaacson

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

The tongue of a woodpecker can extend more than three times the length of its bill. When not in use, it retracts into the skull and its cartilage-like structure continues past the jaw to wrap around the bird’s head and then curve down to its nostril. In addition to digging out grubs from a tree, the long tongue protects the woodpecker’s brain. When the bird smashes its beak repeatedly into tree bark, the force exerted on its head is ten times what would kill a human. But its bizarre tongue and supporting structure act as a cushion, shielding the brain from shock.1 There is no reason you actually need to know any of this. It is information that has no real utility for your life, just as it had none for Leonardo. But I thought maybe, after reading this book, that you, like Leonardo, who one day put “Describe the tongue of the woodpecker” on one of his eclectic and oddly inspiring to-do lists, would want to know. Just out of curiosity. Pure curiosity.

When you open the box of an iPhone or iPad, we want that tactile experience to set the tone for how you perceive the product.