Marx shared with economists then and since the inability to make his concepts include innovational processes. It is one thing to spot a new product b… - Marshall McLuhan

When IBM discovered that it was not in the business of making office equipment or business machines, but that it was in the business of processing information, then it began to navigate with clear vision. The General Electric Company makes a considerable portion of its profits from electric light bulbs and lighting systems. It has not yet discovered that, quite as much as AT&T, it is in the business of moving information.

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Applied knowledge in the Renaissance had to take the form of translation of the auditory into visual terms, of the plastic into retinal form. (p. 180)