People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.

What hooks us is their consistency, their improvement over time, and most importantly, their ability to create something that resonates with us in that particular category. By “following” them, what we’re really saying is we believe what they create tomorrow will be “As Great” or “Better” than what they created today — and we want to be there to experience it.

If you want followers, be someone worth following.

When people follow a leader because they have to, they will do only what they have to. People don’t give their best to leaders they like least. They give reluctant compliance, not commitment. They may give their hands but certainly not their heads or hearts.

You know you’re a good leader when people follow you out of curiosity.

Here’s how to live: Chase the future.

People, like sheep, tend to follow a leader - occasionally in the right direction.

To follow implies not only the denying of one's own clarity, investigation, integrity and honesty, but it also implies that your motive in following is reward. Truth is not a reward.

Leaders Who Attract Followers . . . Need to Be Needed
Leaders Who Develop Leaders . . . Want to Be Succeeded

Následuj ty, kteří hledají pravdu, a utíkej před těmi, kteří ji našli.

They want to see someone forced into action and positively overcoming obstacles.

When we are young we are often puzzled by the fact that each person we admire seems to have a different version of what life ought to be, what a good man is, how to live, and so on. If we are especially sensitive it seems more than puzzling, it is disheartening. What most people usually do is to follow one person's ideas and then another's, depending on who looms largest on one's horizon at the time. The one with the deepest voice, the strongest appearance, the most authority and success, is usually the one who gets our momentary allegiance; and we try to pattern our ideals after him. But as life goes on we get a perspective on this, and all these different versions of truth become a little pathetic. Each person thinks that he has the formula for triumphing over life's limitations and knows with authority what it means to be a man, and he usually tries to win a following for his particular patent. Today we know that people try so hard to win converts for their point of view because it is more than merely an outlook on life: it is an immortality formula.

What you want is to follow and be followed by human beings who care about issues you care about. This thing we make together. This thing is about hearts and minds, not eyeballs.

If you believe something, passionately, people will follow you because they think you know something they don't, some clue to the meaning of the universe. Passion is tricky, though, because it can point to nothing just as easily as it points to something