Patrick Dixon Quotes

Mission is at the heart of what you do as a team. Goals are merely steps to its achievement.

Business is the "art" of making money by selling things or services people want for more than their cost.

Business strategy is the battleplan for a better future.

You can have the greatest strategy in the world, but what is the point if no one cares?

The Six Faces of the FUTURE are: Fast, Urban, Tribal, Universal, Radical and Ethical

The future is about emotion: reactions to events are usually far more important than the events themselves.

Tribalism is the most powerful force in the world.

The larger the corporation, the greater the risk that you are flying blind.

Never has the future become so rapidly the past.

Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared.

Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.

In banking or insurance trust is the only thing you have to sell.

Connect with all the passions people have -for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.

To every trend there is a counter-trend. There are a number of pendulums operating and each creates new business opportunities.

People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.