Patrick Dixon Quotes

The risk of a business being hit by a low probability, high impact event is far higher than most boards realise because the number of potential wild cards is so great.

Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.

The future is about emotion: reactions to events are usually far more important than the events themselves.

Listen to your customers but don't (always) believe what they say - they know even less about the future than you.

Institutional blindness is a major threat to the future of all corporations.

Give people a convincing reason and they will lay down their very lives.

You can have the greatest strategy in the world, but what is the point if no one cares?

To every trend there is a counter-trend. There are a number of pendulums operating and each creates new business opportunities.

Business is the "art" of making money by selling things or services people want for more than their cost.

Connect with all the passions people have -for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.

The first one hundred and fifty year old human being could be alive as a baby today.

Mission is at the heart of what you do as a team. Goals are merely steps to its achievement.

People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.

In banking or insurance trust is the only thing you have to sell.

The future of marketing belongs to honest information, accurate data and clear claims based on truth.