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" "The situation is very simple. Familiarity leads to availability and often to accuracy as well; hence availability is used as a cue to accuracy.
The problem is that mere assertion and repetition also leads to availability, whether or not this assertion and repetition involve reality, as familiarity generally does. Thus, the “big lie” of Nazi propaganda minister Joseph Goebbels was based on the idea that if something is repeated often enough, people will believe it—in large part simply because they have heard it before…
Goebbels apparently believed that providing a credible source, for him the German national government, was a critical component in having the repeated statements believed. Subsequent research has shown that the credibility of a source is not a necessary condition to develop beliefs…
Worse yet, mere repetition—which creates an availability bias due to familiarity, can also make people confident of their own decision making in the absence of any feedback that they have made good decisions.
Robyn Mason Dawes (July 23, 1936 – December 14, 2010) was an American psychologist who specialized in the field of human judgment.
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Thus, even if we accept that the people are deviously neurotic rather than outright irrational, we still must specify exactly how they believe that the rest of us can be fooled by them. Throughout the book, I will assert that they are urging us (and themselves) to “associate, but not compare.” This book is written in partial hope that the readers will end up making appropriate comparisons, rather than simple associations—which generally lead to a deficient specification of the categories necessary to reach a rational conclusion.
Any of these antecedents could have been connected with different consequences—in particular with many scenarios involving safe landings. What we have done is a creative act, but the problem is that we do not really know what the general relationship is between these antecedents and the important consequence of whether the landing is a crash or a safe one; in fact we cannot do so by observing a single “story” of a crash. At the least, we would have to compare this story to additional stories involving safe landings (again, a nonevent). This comparison is made rather difficult, however, by the decision of the Federal Transportation Department to erase tapes following uneventful landings so that these tapes can be reused. Thus, critical comparisons are lacking in the story model of causality. The story model is compelling, but its compelling nature is essentially illusory.
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Prior to studies of unusually intelligent people that showed them to be generally much better adapted and happier than others, the popular belief in the United States was that exceptional intelligence was often associated with exceptional ability to “drive yourself nuts.” Hence, people believed that genius and lunacy were intimately connected. Perhaps, nearly all of us “drive ourselves a little nuts” by virtue of creating stories that lead us to the illusion that we understand history, other people, causality, and life—when we don’t.