Act only on the maxim whereby thou canst at the same time will that it should become a universal law. - Sissela Bok

Whatever matters to human beings, trust is the atmosphere in which it thrives.

Trust and integrity are precious resources, easily squandered, hard to regain. They can thrive only on a foundation of respect for veracity.

When we undertake to deceive others intentionally, we communicate messages meant to mislead them, meant to make them believe what we ourselves do not believe. We can do so through gesture, through disguise, by means of action or inaction, even through silence.