My dad said, "What the heck is software?" and my mom said, "Why would a person ever need a computer?" They said, "OK, OK, we hear you, but if it does… - Steve Ballmer

You can have an Apple in the phone business, or a RIM, and they can do very well, but when 1.3 billion phones a year are all smart, the software that's gonna be most popular in those phones is gonna be software that's sold by somebody who doesn't make their own phones.

All the consumer market mojo is with Apple and to a lesser extent BlackBerry. And yet, the real market momentum with operators and the real market momentum with device manufacturers seems to primarily be with Windows Mobile and Android.

I think fully accepting that things are not the way they need to be, and going to work on those issues in a way that people understand you are serious about, as opposed to the tech industry generally appearing arrogant, I understand that.