And as I looked, it became very clear that this five-and-ten-cent ship was in some way connected with human pretensions. This suffocating interior of… - Aldous Huxley

But the many are there. You've got to do something about them."
"You've got to do something about them," Mr. Propter agreed. "But at the same time, there are circumstances in which you can't do anything. You can't do anything effective about any one if he doesn't choose or isn't able to collaborate with you in doing the right thing. For example, you've got to help people who are being killed off by malaria. But in practice you can't help them if they refuse to screen their windows and insist on taking walks near stagnant water in the twilight. It's exactly the same with the diseases of the body politic You've got to help people if they're under the menace of sudden revolution or slow degeneration. You've got to help. But the fact remains, nevertheless, that you can't help if they persist in the course of behaviour which originally got them into their trouble. For example, you can't preserve people from the horrors of war if they won't give up the pleasures of nationalism. You can't save them from slumps and depressions so long as they go on thinking exclusively in terms of money and regarding and regarding money as the supreme good. You can't avert revolution and enslavement if they will identify progress with the increase of centralization and prosperity with the intensifying of mass production. You can't preserve them from their collective madness and suicide if they persist in paying divine honours to ideals which are merely projections of their own personalities - in other words, if they insist on worshiping themselves...

Words, words, words! They shut one off from the universe. Three quarters of the time one's never in contact with things, only with the beastly words that stand for them.

And no wonder; for the new technique of "subliminal projection," as it was called, was intimately associated with mass entertainment, and in the life of civilized human beings massed entertainment now plays a part comparable to that played in the Middle Ages be religion.