In an interesting example of partial cognition, the authors of The American Business Creed present an analysis on the basis of selected materials. Bu… - Francis X. Sutton

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In an interesting example of partial cognition, the authors of The American Business Creed present an analysis on the basis of selected materials. But what is the basis upon which the selection is made? They maintain that their material are representative of what American businessman think. Many of the quotations presented as American Business thought, however, are from professional writings. Others are from trade groups which represent only a small portion of the business community.

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About Francis X. Sutton

Francis Xavier Sutton (July 7, 1917 - Dec. 18, 2012) was an American social scientist, official of the , and business theorist. Sutton received his BA at Temple in 1938, his MA at Princeton in 1940, and his PhD in sociology at Harvard in 1950.

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In contrast to such organizations as governments and universities, the prime criteria of business achievement are relatively definite and tangible. These standards include profitability, percentage control of the market, size of firm, and rate of growth.

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