All of us can be influenced through psychological techniques. For example, if I say “don’t think of a black cat” what do you do? You think of a black… - Derren Brown

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All of us can be influenced through psychological techniques. For example, if I say “don’t think of a black cat” what do you do? You think of a black cat because the command ‘think of a black cat’ was there in the sentence. Techniques like this can be used to influence people’s thoughts, behaviour, even their memory.

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About Derren Brown

Derren Victor Brown (born 27 February 1971) is a British illusionist, mentalist, painter, writer and sceptic.

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In 1883 a relatively unknown Italian magician and alchemist called Alessandro Donnini chose the streets of Venice for an incredible treasure hunt. He asked the count Giovanni Francesco to hide a necklace anywhere in the district of San Marco, and Alessandro's task was to find it. All of Venice was invited to watch and place their bets as to whether or not he could do it. Alessandro used a method called muscle reading. He had the count hold on to his wrist and felt for any tiny unconscious clues, as to which way to go. He found the necklace in just over an hour and a half. It was a triumph, and all the townsfolk went fucking mental.

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