Many things we misread as meaningful are quite ordinary coincidences. For example, it’s not unlikely that occasionally someone will phone you after you’ve been thinking about them. But we give these things value to make sense of our lives.

Since the 1920s, grand illusion on stage has been synonymous with the restraint and mutilation of female assistants, as if the first act a lucky mortal, newly endowed with the ability to overturn the laws of the universe, would wish to carry out would be the casual torture of the fairer sex for our entertainment.

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Animals can also be ‘hypnotised’. Flip a rabbit on its back, hold it firmly in position with its head back for a couple of minutes, and you’ll find it will become perfectly motionless and unresponsive, until you clap your hands loudly above its head.

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Uninformed strong opinions - and I particularly include religious ones, which for some reason get special treatment - are of course mere clusters of prejudices and no more appropriate than mine, yours or anyone else's are on topics we don't understand - as worthless as my opinions on hockey, Noel Edmonds or rimming.

All of us can be influenced through psychological techniques. For example, if I say “don’t think of a black cat” what do you do? You think of a black cat because the command ‘think of a black cat’ was there in the sentence. Techniques like this can be used to influence people’s thoughts, behaviour, even their memory.

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