For the crafts you want to improve at, play in hard mode. For everything else, seek easy mode. - Jay Yang

About Jay Yang

Jay Yang is an American author, entrepreneur, and media strategist. At 19 he dropped out of the University of Illinois Urbana-Champaign to join Alex and Leila Hormozi's media team at Acquisition.com, where he writes ads, tweets, newsletters, and YouTube scripts and helped run the record-setting launch of $100M Money Models. He self-published You Can Just Do Things: The Power of Permissionless Action (2025), an Amazon bestseller with a foreword by Noah Kagan, and writes The Spark, a weekly newsletter on marketing and creative strategy. He is based in Chicago.