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Not to mention that a crown is too high a reward ever to be given to merit alone, and will always induce the candidates to employ force, or money, or intrigue, to procure the votes of the electors: so that such an election will give no better chance for superior merit in the prince, than if the state had trusted to birth alone for determining the sovereign.
41 Never exaggerate. It isn’t wise to use superlatives. They offend the truth and cast doubt on your judgment. By exaggerating, you squander your praise and reveal a lack of knowledge and taste. Praise awakens curiosity, which begets desire, and later, when the goods seem overpriced, as often happens, expectation feels cheated and avenges itself by running down the praised and the praiser. The prudent show restraint, and would rather fall short than long. True eminences are rare, so temper your esteem. To overvalue something is a form of lying. It can ruin your reputation for good taste, and — even worse — for wisdom.
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