Don't cut words to make your writing shorter. Cut words to reduce friction for the reader. As a writer, you're competing with TikTok and Netflix. … - Dickie Bush

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Don't cut words to make your writing shorter.

Cut words to reduce friction for the reader.

As a writer, you're competing with TikTok and Netflix.

So the easier it is to read, the more likely the reader is to stick around.

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About Dickie Bush

Dickie Bush, a former BlackRock hedge fund trader and Princeton graduate, became a leading figure in online writing and digital entrepreneurship. He co-founded Ship 30 for 30 with Nicolas Cole, a popular 30-day writing program that has served over 10,000 participants, and runs the Premium Ghostwriting Academy while sharing insights on audience building and atomic essays through his Substack and X.

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Additional quotes by Dickie Bush

Bad copywriting:

• Here's my product
• Here's what it does
• Here's what's so good about it

Good copywriting:

• Here's your problem
• Here's the benefit of solving it
• Here's why what you've tried has failed
• And by the way here's a product that will help you solve it

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