Dickie Bush Quotes

Bad copywriting:

• Here's my product
• Here's what it does
• Here's what's so good about it

Good copywriting:

• Here's your problem
• Here's the benefit of solving it
• Here's why what you've tried has failed
• And by the way here's a product that will help you solve it

If you're waiting to write until you've figured it out, you're never going to figure it out.

My mental model for living well:

If I repeated my actions from this week every week for 52 weeks, where would I be in a year?

With every piece of writing you publish, ask two questions:

1. What promise am I making to the reader?
2. Am I fulfilling that promise?

Iterate until number one is crystal clear and number two is undeniably true.

If you spent half as many hours taking action as you did thinking about taking action, you would be in a better spot

Start treating your writing like a startup.

• Ship an MVP
• Talk to users
• Analyze data
• Prioritize distribution
• Solve specific problems
• Focus on reader experience
• Say something different, not better

Lean Writing is the key to writing in the digital age.

If you want to make progress, spend more time optimizing your environment.

Make it harder to do the things you want to stop doing, and make it easier to do things you want start doing.

Personal growth 101

If you're broke you should not follow your passion unless your passion is becoming not broke.

The best way to learn something: teach it.

The best way to teach something: write about it.

Result: the best way to learn something is to write about it.

If you don't feel remarkably unprepared & unqualified whenever you start something new, then you wasted time.

Quick hack to stay motivated:

Remember that every time you put in another rep, you're leapfrogging millions of people who quit on the exact step you're taking.

I used to write to show off what I know

Now I write to figure out what I don't

There's no such thing as failure.

You either win or you learn.

Seek polarity.

The best results come from working at the extremes - fully on or fully off.

The worst results come from spending time in the greyscale - halfway on or halfway off.

Doing what everyone else does:

Guaranteed to avoid catastrophe.

Guaranteed to attain mediocrity.